Frubes gamifies the lunchbox
Yoplait has built on its Frubes Freeze 'Em summer campaign with help from digital agency Engage to create a new online game for the brand to engage consumers.
Lurpak unveils first plant based spread
Leading UK dairy brand Lurpak has entered into the plant-based market for the first time with Lurpak Plant Based, responding to a rising consumer demand.
Mogu Mogu kickstarts partnership with K-Pop stars
Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
New packs of nutrition in Cheerios makeover
Cereal Partners UK has unveiled the revamped packaging for Cheerios to help highlight the nutritious nature of the cereal found inside.
Flyers loads in Cherry to liquorice range
Liquorice confectionery producers Flyers has added a new tangy Cherry flavour to its range, aiming to build on the demand for sour sweet options.
Inflation rises for the first time in a year
Industry members remain positive about the future despite the first increase to overall inflation in over a year as rates rise between June and July.
Fruit-tella sparks Curiosities with new Jellies sweets
Fruit-tella has expanded on its Curiosities Jellies range with two new variants In the Garden as Out at Night to appeal to families and children.
Coca-Cola and Oreo team up in new limited drink
Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
The Scottish Gantry opens flagship shop in Edinburgh
Spirits and wines specialist retain chain The Scottish Gantry has opened a flagship store in Edinburgh, becoming its third outlet in Scotland.
American Sour Punch candy spins to the UK
Retailers can bring in an extra risky element to the confectionery aisle as World of Sweets launches new Sour Punch Pickle Roulette packs.
Thatchers Cider rolls a Juicy launch to retail
Thatchers Juicy Apple Cider is set to make its retail debut as the new launch rolls out to Morrisons stores, with plans for a further roll out in the channel.
Transformers back on pack for Golden Wonder
Tayto Group has partnered up with Paramount Pictures once again with its Golden Wonder brand to tie in with the new Transformers One animated film.
New look and flavours for Pom-Bear snacks
KP Snacks has debuted a new look for its Pom-Bear potato snacks alongside two new flavours for the brand with new Cheese and BBQ variants.
Vault City brings a bowlful of flavour with cereal milk beer
Sour beer brewer Vault City has launched a new, nostalgic brew for consumers to enjoy by the spoonful with its new Cereal Spooner beer.
Love Drinks launches Karisimbi trio ahead of National Rum Day
Love Drinks has added another ethical feather to its cap with the addition of Karisimbi Rum to its range, with sales supporting endangered mountain gorillas.
Opportunity to highlight Scottish drinks firms
Ahead of September's Scottish Food & Drink Fortnight, Scottish Grocer highlights local producer news across whisky, RTD cocktails and beers that c-store retailers might want to take note of.
