Catering to unique tastes in the nicotine category
NICOTINE products firm Imperial Brands has expanded on its range of flavours for its Blu Bar vape range with the new Creamy Tobacco variant.
Aiming to meet the consumer demand for more variety from the Blu Bar range, Imperial said the new Creamy Tobacco flavour brings the total number of variants in the Blu range to 16.
This new flavour has been developed to cater to those shoppers seeking a tobacco-inspired flavour in the vaping sector, particularly for former cigarette smokers who still enjoy the taste of tobacco and seek it out in the vaping category.
Available through independent and wholesale locations, Creamy Tobacco provides consumers with a rich and velvety tobacco taste with a creamy smoothness and is available as both a Blu Bar Kit as well as a Pod Pack.
The new Creamy Tobacco range comes with an RRP of £5.99 across the range.
Shirley Soccio, head of consumer marketing UK & Ireland at Imperial Brands, said: “As a manufacturer, we are committed to bringing products to market that reflect the continually evolving taste preferences of both new and experienced vape users.
“Our research clearly shows that tobacco flavours remain a firm favourite among many vape users. This insight was the driving force behind the addition of Creamy Tobacco to both the blu bar kit and pod pack ranges.
