Fresh new look for fresh fruit juice Rubicon variants
EXOTIC fruit juice brand Rubicon has announced the launch of its new brand refresh, complete with the roll out of new variants to its range.
Part of the brand’s ‘Big Flavour Behaviour’ mission to drive its presence across the soft drinks market, the brand has invested across both its Still and Sparkling variants in a bid to capture 2026’s biggest consumer trends through a complete refresh of the Rubicon range.
Rubicon has extended its Sparkling range of drinks with the addition of two flavour variants in Tropical and Cherry Burst. Both are available in the brand’s 500ml bottle format in both plain and £1.29 price-marked packs, as well as multipacks of eight 330ml cans, 24 330ml cans and two litre bottles.
Parent firm AG Barr has said it chose to invest further in cherry flavour for 2026 following a strong demand for the fruit variant from consumers, with IRI data showing a 42% year-on-year increase in demand for the flavour.
Meanwhile, the launch of Tropical, which has also rolled out to its Still juice range, is set to appeal to the 84% of fruit-flavour carbonates shoppers who state they look for Tropical flavours in the fixture, says VYPR data.
The Tropical Still variant is available in a £1.59 price-marked carton as well as plain packaging, with early taste tests for the variant finding that 72% of world food shoppers said they would buy the product.
Lisa McKenna, brand director for Rubicon at AG Barr, said: “Rubicon is helping retailers drive sales and profits from across the soft drinks category, with continuous investment and flavour innovation. We’re confident the launch of Cherry Burst and Tropical will recruit new shoppers and grow category value.”
