Guess the Goal competition brings winning moments to shoppers
DRINKS giant Coca-Cola Europacific Partners (CCEP) is giving football fans a way to get closer to Premier League matches this season with its new ‘Guess the Goals’ promotion.
Building on the partnership between the Premier League and the Coca-Cola brand as its Official Soft Drinks Partner, the new ‘Guess the Goals’ campaign invites fans to predict how many goals will be scored across each Premier League game week via the Coca-Cola app.
The promotion runs from 12 January to 10 March and invites shoppers to scan the QR code found on-pack or in-store POS and head to the Coca-Cola website. After answering a qualifying question, they can submit their prediction for the total number of Premier League goals they think will be scored that game week.
Those who guess correctly will be entered into a weekly prize draw for the chance to win one of 1,000 Premier League PUMA footballs.
And following the initial eight-week promotion period, fans will also have an extended entry window from 10 March to 10 May to enter a final prize ‘mop-up’ draw for the chance to win one of 20 Premier League PUMA footballs.
Customers can scan QR codes found on promotional multipacks of Coca-Cola Original Taste and Coca-Cola Zero Sugar and on in-store POS materials. Retailers can get their hands on POS materials or download digital assets via My.CCEP.com to help bring the launch to life in stores.
In addition to this, the promotion will be backed by an integrated marketing campaign spanning experiential activity, a Sky Sports partnership with short-form ad clips, digital and OOH advertising, POS materials and a multi-platform social media push – helping retailers to drive footfall and engage with football fans during the period.
Rob Yeomans, VP for commercial development at CCEP GB, said: “For Gen Z and Millennial football fans, the build-up to kick-off is almost as exciting as the match itself. They live and breathe the game, and they love proving they know their stuff.
