Delivering new taste sensations across XQS nicotine pouches
NICOTINE products manufacturer Scandinavian Tobacco Group (STG) UK has announced the launch of two new flavour combinations for its XQS nicotine pouch range.
Offering consumers two beverage-inspired flavour combinations, XQS has introduced its new Cola Lime and Fizzy Peach variants to the range. Each are available to retailers now, exclusively through Vape Supplier’s website, with a strength of 8mg at a competitively priced RRP of £5.50 per pack.
Fizzy Peach offers consumers a bright and bubbly new addition to the flavour line-up, combining peach-forward flavour with a sparking twist to deliver a flavour combination to stand out on shelves.
Meanwhile, the Cola Lime variant brings together two fan-favourite flavours into the one pouch, offering a bold, fizzy taste profile with zingy lime notes.
The new launches come as the nicotine pouch category continues to grow rapidly and is now worth just under £182million, according to IRI marketplace data for the week ending 31 August. Whilst the majority of sales come from supermarkets, they are growing fast in the convenience channel and received a boost in sales following the introduction of the disposable vape ban, says STG.
Prianka Jhingan, head of marketing at STG UK, said: “These latest two additions to the range perfectly encapsulate what XQS is all about – matching flavours to deliver exciting taste sensations which are familiar, fresh, and ready to stand out. Both these new variants bring long-lasting big flavour energy which we know pouch users will love.”
