New packaging will make it clear that the product is a friend of families who struggle with allergies.
SAPUTO Dairy UK’s dairy-free spread brand Vitalite has refreshed its packaging to include a ‘Top 14 Allergen Free’ claim on packs.
Saputo said it is thought to be a first for the UK in the butters and spreads category as the new packs of Vitalite now confirm that the brand is free from all 14 major allergens including eggs, gluten, nuts and soya.
The new packaging makes up part of Vitalite’s commitment to support families living with allergies and intolerances. The new design aims to offer instant reassurance from the shelf for those managing daily allergies or intolerances and clearly communicate Vitalite’s suitability for these consumers.
Claudia Stratford, brand manager at Vitalite, said: “We know how much diligence allergy families put into checking labels constantly. This redesign goes beyond aesthetics; with clear on pack messaging, we are offering allergy-aware families the reassurance and visibility they need to feel immediate confidence in what they are buying.
“Supporting allergy families is an integral part of the Vitalite brand and to showcase the ‘Top 14 Allergen Free’ claim on pack reinforces this commitment to our audience. We have made this conscious shift as the term ‘dairy-free’ is clearer and easier to understand by families managing food allergies.”
