Embrace the energetic fun of the 90s rave scene with Crumpton Oaks cider
LEADING cider firm Aston Manor is set to celebrate the summer months with a 90s flair with its new marketing campaign for Crumpton Oaks.
Dubbed Happy Applecore, the new campaign looks to embrace the “energetic fun” of the 90s electronic music scene to help drive cider sales opportunities with retailers and boost brand recognition with consumers.
This new campaign looks to build on the success of Crumpton Oak’s ‘Straight Outta Crumpton’ hip-hop-inspired campaign from 2024 with a shift to the ‘Happy Hardcore’ genre of the 90s.
As part of the campaign, Crumpton Oaks has teamed up with British DJ and electronic musician, Hixxy, to produce an original music track that looks to recreate the pounding bassline and high energy of a 90s rave.
This new track will feature as part of an eye-catching video for the brand that will feature across major TV platforms including Sky, ITV and All4 for a three-month run kicking off this June.
The video will also have a presence across YouTube and other social media platforms to ensure that Crumpton Oaks Cider is front and centre across the summer season, which is key for cider sales in the convenience channel.
Further to this video, the campaign will also be supported with a raft of out-of-home advertising materials as well including neon projections of Crumpton Oaks and fly posters in prominent locations across the UK to ensure the brand remains at the forefront of its core consumer base.
To support retailers with this campaign as well, Aston Manor has rolled out a tranche of POS materials in the wholesale and convenience channels.
Katie Walker, brand manager at Aston Manor, said: “We’re extremely excited to be back making noise within the cider category with a loud, fun-filled, one-of-a-kind campaign that taps into the major consumer trend of nostalgia – especially surrounding the 90s.
“Our collaboration with DJ Hixxy, who is such an influential Happy Hardcore figure, ensures we have designed a personality-led campaign that will create waves, continue to disrupt the cider category status quo, and stand out to consumers in a fun and memorable way.”
