Makeover for Golden Wonder packs in ‘More Punch Per Crunch’ message
SCOTLAND-BORN crisps brand Golden Wonder has unveiled a major packaging refresh across its range marking its first new look in a decade.
Aiming to bring a modern new look to the range that reflects the brand’s personality, parent firm Tayto Group said the new design will bring to life the brand’s ‘More Punch Per Crunch’ message with some eye-catching packs with a big emphasis on flavour.
The new packaging features a more simplified Golden Wonder logo that has been supported by bright and engaging colours with some crisp images across the packs to help encourage purchase.
The makeover will roll out across different formats of Golden Wonder including impulse packs, multipacks and the £1 PMP Sharing bags to ensure the new look will be seen across all channels within retail.
And in addition to a new look, Golden Wonder has also introduced two tempting flavours into its core range.
First up is the brand new Salt & Chilli Chicken variant, which aims to capture the demand for more spicy options in the snacks market with an innovative flavour option.
Inspired by a popular Chinese takeaway favourite in Scotland, this bold new flavour marks a daring addition to the snacks market and Tayto Group reckons it will be hugely popular with its Scottish consumers.
Additionally, the brand’s Chip Shop Curry variant – which hits shelves in 2022 for a limited time to mark Golden Wonder’s 75th anniversary – will return to shelves once again after consumers voted to have the variant back in stores. The flavour will now be added as a permanent variant to the range as a multipack.
The refreshed range will also be supported by a raft of significant consumer marketing across Scotland including a presence on radio stations, YouTube and social media advertising. This will kick off in August and run all the way to November and will also offer some product sampling opportunities at key events including The Edinburgh Fringe and Oasis at Murrayfield.
A spokesperson for Tayto Group said: “Golden Wonder, one of Britain’s most iconic crisp brands, is proudly revealing a major packaging refresh bringing a modern new look that perfectly reflects the brand’s bold personality, big flavours and crisp-y crunch.
“When it comes to sales and profits, nothing delivers more punch per crunch than Golden Wonder, so stock up now!”
