Squashies builds up the celebrations with new cake
BAKED goods firm Finsbury Food Group has teamed up with confectioner Swizzels to launch the first ever Squashies Celebration Cake.
Combining Finsbury’s baking expertise with the iconic and ever-popular Swizzels Squashies sweets, the new Celebration Cake has rolled out in 438 Tesco locations in the brand’s Raspberry & Milk flavour.
Designed as a cake-and-sweets hybrid treat, each box includes a full size celebration cake as well as a mini bag of Squashies sweets to allow consumers to decorate the cake themselves helping to add a more personal touch to birthday or party occasions.
The launch will be support by an extensive in-store activation across 350 Tesco stores including on-shelf barkers to spotlight the product and attract attention to the product in the cakes aisle.
The new Swizzels Squashies Celebration Cake come with an RRP of £14 and aims to appeal to teen and young adult audiences with a sweet, fun and interactive food experience.
This new launch for Finsbury also follows on the rollout of the new range from The Great British Bake Off winner Nadiya Hussain which also hit the shelves of Tesco stores across the UK earlier in June.
A spokesperson for Finsbury said: “The product combines a soft sponge base with frosting that is flavour-matched to the original Drumstick Squashies, giving fans of the sweet an instantly recognisable taste experience in a whole new format.
“This launch marks the first in a longer pipeline of planned products from the Finsbury and Swizzels partnership, with further innovation on the way.
“The partnership also aims to drive home the strength of both brands when it comes to creativity and cultural relevance.
“Finsbury’s history of producing licensed celebration cakes for some of the UK’s most recognisable brands combines seamlessly with Swizzels’ strong flavour recognition and nostalgic appeal.
“This marks a bold and flavour-packed start for what’s set to be one of Finsbury’s most playful and exciting licensing partnerships to date.”
