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A still image from the 'See the Squashies side of life' ad campaign for Swizzels with a woman walking down a street with inflatable characters near her. Packs of Swizzels Squashies variants are also included in the imagery.

Swizzels pushes Squashies range in new TV ad campaign

Pack shots of Squashies Drumstick Cherry Cola PMP hanging bags.

Swizzels introduces price-marked Squashies Cherry Cola

A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Pack shots of Swizzels Squashies Sour Shooting Stars and Squashies Tropical.

Swizzels kicks off summer with new Squashies flavours

A packet of Swizzels Squashies Drumchick sits on a blue table with baskets filled with the sweets around the packet with small toy eggs around the packet.

Swizzels refreshes Squashies Easter sweets

A packet of Swizzels Squashies Love Hearts lies on a pink background with a heart-shaped bowl next to it with the sweets decanted into the bowl as a hand picks one out.

Swizzels spreads the Love with new Squashies variant

Pack shots of Swizzels Squashies Love Hearts.

Swizzels has new Love to fight off January blues

Swizzels launches new Squashies Strawberry & Cream

Swizzels Spring Selection

Variety is the spice of spring

Polls close for new Swizzels

Soaring sales for sharing

NEW products and greater production by manufacturers of products for seasonal events, has helped increase confectionery sales over the last two years, according to confectionery firm Swizzels Matlow.

Gums and variety pay – Sales up for confectionery