Symbol group celebrates success across Scotland
SYMBOL group chain Spar Scotland has revealed its new eye-catching lorry livery, highlighting its recent awards success and retailer recruitment campaign.
The livery showcases the retail chain’s win at the Scottish Wholesale Association‘s Achievers Awards of Symbol Group of the Year for the third year in a row.
In addition, the new trucks also support Spar Scotland’s new independent retailer recruitment campaign ‘Discover Spar’ and looks to highlight what wholesaler CJ Lang & Son calls the “unique benefits on offer” from the Spar brand.
The Discover Spar campaign is set to run for a total of at least six months and showcases the support that CJ Lang says it can provide for retailers. It also includes further B2B advertising, a presence across digital channels and encourages independent retailers to attend the upcoming Spar Scotland Tradeshow in Aviemore on 25 September.
Brian Straiton, independent sales director at CJ Lang & Son, said: “This new vehicle livery is only one of the elements of our recently launched recruitment campaign, Discover Spar Scotland.
“We’re encouraging as many retailers as possible to reach out to us and find out more about why Spar Scotland really is the number one symbol group in the country.”
