A summer of promotions across off-trade categories
LEADING food and drink wholesaler Booker is set to deliver some exclusive deals for its symbol group retailers with two major festivals over the spring and summer.
Booker will offer retailers across Premier, Londis, Family Shopper and Budgens stores some exclusive deals for off-trade favourites across two festivals including the Wine Festival and Beer and Cider Festival.
Kicking off on 28 April for three weeks, Booker’s Wine Festival will feature a curated selection of popular wines including from brands such as La Vieille Ferme and I Heart Prosecco.
Alongside this, there will be plenty of new product launches and expanded ranges for Booker retailers to make the most of and will offer its customers the chance to explore a variety of reds, whites and sparkling wines at exceptional prices with some strong margins on key wine lines says Booker.
Following swiftly on, the Beer and Cider Festival will launch on 19 May for a total of eight weeks, helping retailers to really take advantage of the incoming summer months.
The festival will offer an expansive selection of popular beers and ciders including from brands such as Peroni, Stella Artois, Corona, Strongbow and Kopparberg.
Special deals will also extend to more premium end options as well to help encourage further spend across Booker retailers’ stores this summer.
Both festivals have been designed to cater for all tastes, says Booker, from refreshing beer options to a chilled cider to enjoy in the sun and a selection of wines that could help elevate customers’ nights across the seasons.
Retailers will also receive some additional promotional support, including leaflets that highlight strong deals and products to consumers.
Colm Johnson, retail managing director at Booker, said: “We’re excited to bring both the Wine and Beer & Cider Festivals to our symbol group stores, offering consumers fantastic selections of wines and beverages at great prices.
“These events are a great opportunity for retailers to offer exclusive deals, boost sales and introduce consumers to new favourites.”
