Consumers can bag a chance to see Zach Bryan, Olivia Rodrigo or Sabrina Carpenter live with new points rewards app
ITALIAN lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with the new Club Peroni.
The new always-on rewards programme offers consumers a new loyalty site where they can collect points by buying Peroni Nastro Azzurro in the off-trade, which can then be exchanged on the site’s ‘Rewards Shop’.
This will include a raft of prizes such as money-off coupons, free drinks, merchandise, experiences or the chance to win popular event tickets.
Customers who sign up for Club Peroni now can also enter a competition to win a pair of tickets to American Express presents BST Hyde Park on 28 June, headlined by American country star Zach Bryan.
Also, when shoppers collect their first points, they will also be in with the chance of winning another pair of BST tickets for the 27 June, which will be headlined by pop star Olivia Rodrigo.
And for those shoppers who spend 10 points on the app, they will have the chance to bag two VIP Hydeway tickets at BST on 5 July and catch massive pop act Sabrina Carpenter.
Peroni Nastro Azzurro shoppers can redeem points by signing up to the site, scanning the QR code found on any of the brand’s packs and then submit their receipt through the platform to confirm purchase.
The new Club Peroni rewards app also follows on from the roll out of the brand’s new 330ml can format, which entered the market in response to consumer demand.
There are also opportunities available for retailers to integrate their own loyalty programmes with Club Peroni to offer some exclusive, tailored promotions for their stores, such as money-off deals, and receive some data-led insights in the process.
Rob Hobart, marketing director at Peroni’s parent firm Asahi UK, said: “Club Peroni is designed to enhance retailers’ existing loyalty programmes. The scheme works behind the scenes without adding extra steps for consumers or our trade partners.
“It complements their existing loyalty programmes by driving more engaged shoppers to stores, handing off seamlessly to their systems, and increasing sales opportunities.”
