Limited edition cans to drive up energy sales
ENERGY drinks brand Lucozade Alert has announced a new collaboration with long-term brand ambassador Anthony Joshua with the new Mango Peachade Zero Sugar Anthony Joshua edition.
Available for purchase now, the limited edition Anthony Joshua variant has rolled out in 250ml and 500ml formats with an illustration of the world-class boxer seen on the front of the pack.
Anthony Joshua said: “Partnering with Lucozade on this incredible new drink was a no-brainer for me. Staying sharp and energized is at the heart of everything I do and now with my very own Lucozade Alert flavour hitting the shelves, I get to share that drive with everyone.
“This isn’t just any drink – it has a fantastic taste, zero sugar and is sure to help give you that boost when you need it most.
As a highly-recognisable athlete, parent firm Suntory Beverage & Food (SBF) reckons this new partnership will drive up excitement with consumers and bring mental focus to fans across the country.
The launch will be supported by a strong marketing investment, including an unmissable social campaign across the year that features Anthony Joshua front and centre across range of in-store POS to help drive up engagement with shoppers.
Aoife McGuigan, head of category expansion at SBF GB&I, said: “We are so excited to be launching Lucozade Alert’s first ever collaboration with Anthony Joshua.
“This limited-edition energy drink is set to create a real buzz with boxing fans and shoppers alike, to help drive a knock-out season of sales for our retailers and keep consumers coming back for more.
“With this exclusive partnership, we’re taking Lucozade Mango Peachade to the next level.”
