A colourful launch for the Cîroc range
PREMIUM French vodka brand Cîroc Vodka has a colourful new limited edition launch with Strawberry Limonade.
Marking the first coloured liquid for the brand, the new Cîroc Strawberry Limonade aims to capitalise on the rising popularity for strawberry and lemon flavoured vodkas, which – according to Nielsen data – both have high purchase intent among spirit drinkers.
Available for a limited time only, the new vodka will roll out on 1 April in a 700ml bottle at 30% ABV, with an MRSP of £35.50.
This launch will also be supported across social and digital OOH media from April to September and, to help further amplify the launch, there will be “terrace takeovers” and partnerships that will help to reflect the spirit of the French Riveria which the flavour has been inspired by.
Pippa Lewis, senior brand manager at Cîroc Vodka, said: “We’re constantly looking to redefine the luxury drinking experience and elevate the premium spirits category through flavour.
“I’m delighted to launch Cîroc’s first coloured liquid, a shade of pink that mirrors the hues of a Riviera sunset – reminiscent of sun, beaches and lively soirées that define the Riviera experience.
“A delicious tasting spirit made with vodka distilled five times from French grapes infused with strawberry, lemon and other natural flavours, Cîroc Strawberry Limonade can complement any occasion.”
