New confectionery range to match social trends
TURKISH confectionery firm Kervan Gida has taken to TikTok for its new range of sweets under the Bebeto brand with the launch of Freeze Crunchy Freeze Dried Sweets.
The new Freeze-Dried Sweets come to stores this October and is inspired by viral TikTok trends that has seen 122million posts as of August 2024. Bebeto now aims to support retailers to grab a piece of this action and is set to bring the trending products directly to retailers’ shelves.
Rolling out from the end of October, the new Bebeto Freeze Crunchy Freeze-Dried Sweets range will be available in Spar – with FSDUs – Co-op Scotland as well as via Parfetts Cash and Carry.
Bebeto’s new Freeze-Dried Sweets will be available in three different flavours Peach Rings, Watermelon and Marshmallow Twist. Each 35g resealable pouch contain the crunchy sweets and are all Halal-certified with an RSP of £2 per pack.
Kervan Gida also reckons its already-established brand Bebeto will help to drive up sales with customers already loyal to the brand as the firm has claimed this marks the first mainstream UK confectionery brand to produce its own range of freeze-dried sweets.
The freeze-drying process, typically used in space exploration for emergency foods, works by freezing the sweets and then using a vacuum to remove the moisture inside. This causes them to expand and create a light, crispy texture that Kervan Gida has called a “game-changer” for sweets lovers.
Phil Hulme, commercial director at Kervan Gida UK, said: “We’re incredibly excited to be leading the way in freeze-dried confectionery.
“The trend started on social media, but we’ve elevated it by taking full control of the freeze-drying process. Our new range is all about delivering a high-quality, unique confectionery experience that UK consumers can now enjoy straight off the shelves.
“We’re proud to offer a product that is innovative, premium and accessible”
