Fanta and Maynards Bassetts celebrate new film
WITH the new movie Beetlejuice Beetlejuice showing in cinemas from this weekend, c-store retailers would do well to stock up on some suitably themed products.
And both the Fanta soft drinks brand and confectionery label Maynards Bassetts have been keen to highlight their Beetlejuice Beetlejuice tagged offerings that are ideal in the run up to Halloween.
Coca-Cola Europacific Partners (CCEP) believes its Fanta brand will be at the top of the bill for the scary night, offering something synonymous with the spooky season and a tie-in with the new Warners Bros movie.
Available across stores now, the new promotion will see a complete makeover of the full Fanta range featuring characters from the film on packs as well as a new, limited-edition flavour.
The Fanta Zero Afterlife offers a unique apple taste to tap into the growing popularity for the flavour, with a vibrant green liquid and a black and white design for both the bottle and canned formats.
Packs also feature images of the eponymous character of Beetlejuice, played by Michael Keaton once again, to further build stand out on shelves.
Rob Yeomans, VP for commercial development at CCEP, said: “This year promises to be our biggest and best Halloween yet, with exclusive limited editions – including a brand new flavour and collectable packs – under the umbrella of a huge new global partnership.
“We’re encouraging retailers to get behind the Fanta brand this Halloween, find creative ways to execute in store and take full advantage of the sales opportunity.”
Meanwhile, Maynards Bassetts has launched a campaign across its sweets to tie in with the film.
Inspired by the sequel to the classic 1988 film, two new limited-edition products of Maynards Bassetts Spooky Gums and Maynards Bassetts Liquorice Mix are available for purchase now, complete with a new prize promotion seen across the packs.
More than 1,000 prizes are up for grabs in the giveaway, with a top prize of a ‘Spooky 2 Night City Break’.
To enter the competition, consumers need only purchase a promotional pack, scan the code and follow the online mechanic for the opportunity to win.
Amy Lawson, senior brand manager for Maynards Bassetts at Mondelēz International, said: “We are so excited to launch this partnership with the much-anticipated Beetlejuice Beetlejuice.
“This tie-up delivers an engaging way to entertain and excite consumers by tapping into a cultural moment and setting the Beetlejuice loose with our deliciously dark and fun campaign.”
