AG Barr sets out its stall for the Golden Quarter
IT’S been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
The brand has reported an increase in its annual value sales rate, with Circana data stating a rise of 4.6% in the year to 15 June.
And it’s been a bumper summer for the brand, too, between the return of its annual summer limited-edition flavours for Irn-Bru XTRA as well as its coverage during the UEFA Euro tournament.
Jonathan Kemp, commercial director at AG Barr, said: “Most recently, our £2million campaign celebrating the unbridled Scottish optimism ahead of this summer’s football tournament captured hearts and minds with the cheeky Irn-Bru attitude and personality that the brand is famous for.”
Following on from this, Barr said it’s now looking to what remains of 2024 to ensure another strong performance for the brand as we now look towards the final quarter.
Plenty of retailers will be keen to stay on top of what’s commonly known as the ‘Golden Quarter’ heading into the Christmas season and Barr has a frosty return to help along the way with this.
Kemp said: “As we look towards the end of 2024, once again we will be ending the year on a high with the return of Scotland’s best-loved Christmas advert.
“The infamous Irn-Bru Snowman will be back on Scottish TV screens during December and supported by special festive packs.”
