Milkshake brand shakes up new sweet collaboration
LEADING self-serve milkshake brand f’real has teamed up with global chocolatier Nestlé for the rollout of its new flavour collaboration with the Rolo brand.
Available from 15 July, the new limited edition milkshake variant aims to shake up the category and drive up sales by merging the globally recognised Rolo confectionery brand with the blend-it-yourself f’real range.
Jeremy Kirk, head of business unit at f’real, said: “We are beyond excited to introduce the limited-edition f’real Rolo milkshake to retailers nationwide.
“This collaboration brings together two beloved brands to create an irresistible treat that combines the iconic flavour of Rolo with the refreshing indulgence of a f’real milkshake.
“We know our consumers love the blend-it-yourself experience, and adding Rolo’s smooth chocolate and creamy caramel is going to make this summer extra special!”
Rich’s, the parent company behind f’real, has previously seen success from a team-up with the Rolo brand as the firm has also rolled out its Baked with Rich’s cookies range, which has not only seen a Rolo variant but also an Aero Peppermint and Matchmaker Zingy Orange variant as well.
The launch of f’real Rolo will also be supported for partner retailers across stores in the form of striking internal and external POS materials, social media assets and graphics as well as planograms and user guides.
Danielle Griffiths, category & channel lead at Nestlé Professional, said: “After such a positive response to our other Rolo collaborations, we are thrilled to be partnering with f’real to bring the iconic flavour to a creamy, milkshake format.
“Rolo is a brand with strong loyalty and nostalgia and from an out of home perspective, Rolo performs strongly due to the well-loved combination of chocolate and caramel; this success sets us in good stead for our latest partnership – we’re confident it will be a hit with retailers and consumers alike.”
