Bring an extra boost to the morning coffee options
GLOBAL coffee brand Starbucks has debuted its new protein drinks as part of the ready-to-drink (RTD) coffee range from Arla Foods.
Offering a high-protein beverage for consumers to take on the go to bring an extra boost to their days, the new Starbucks Protein Drink with Coffee range includes three flavours including Caffe Latte, Chocolate Mocha and Caramel Hazelnut.
Created for those consumers with an active lifestyle in mind, the Starbucks Protein Drink with Coffee lands in protein aisles from 13 June, adding further brand strength to the section in stores for consumers interested in exploring the category.
Each drink comes with an RSP of £2.75 and contains 20g of protein per bottle take make the most out of the growing protein category, which Nielsen data said has increased in value from £46million to £125million between 2021 and 2023.
Adam Hacking, head of beverages at Arla, said: “We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles.
“Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that.
“We know Starbucks’ consumers are some of protein’s biggest fans – in fact, they buy it 6.1 times per year more frequently than average protein buyers. Now they can enjoy it with the same great taste as our chilled coffee.
“By appealing to existing protein drinkers as a trade-up opportunity and by tapping into the penetration opportunity for new shoppers, Starbucks Protein Drink with Coffee will continue to drive growth in the milk-based beverage category.
“This is a game-changing launch, so we have gone full strength, with not only one flavour but three. It is a whole new range that will further build our market-leading position and give consumers even more choice.”
