A look at what’s going on across the convenience channel and associated businesses
Fodilicious fundraising for energy drinks category ambitions
FOOD brand Fodilicious is set to break into the drinks category after it has been selected to join a digital crowdfunding platform.
Aiming to make the world’s first energy drinks for people living with Irritable Bowel Syndrome, Fodilicious was selected by Women’s Enterprise Scotland to help support the female-led business to raise funds.
Lauren Leisk, founder of Fodilicious, said: “Not only will it increase our brand exposure and hopefully allow us to raise funds for our first scalable drinks production, but it will raise awareness of our core business values and why we started: to help people with IBS.”
ScottishPower pushes retailers to pursue green solutions
ScottishPower has called on the nation’s retailers to invest more in green energy.
This follows on from a YouGov poll that the energy firm commissioned which found that only one in six SME retailers have made the investment.
The study also highlights that businesses felt there was a lack of information available, creating a barrier to becoming more eco-friendly. As a result, ScottishPower has now prepared new advice on its website to help bring this much-needed info to retailers.
Mark Bowen, sales and marketing director at ScottishPower, said: “This new research highlights the challenges for SMEs looking to achieve net zero but, with our guide, we hope retail leaders can seize the opportunities that exist from adopting green energy solutions.”
JW Filshill strengthens KeyStore symbol
JW Filshill aims to build its KeyStore support with its new business development manager.
Kieran Dhinsa comes to the role following an Epos and sales support position within Filshill, with a vast amount of experience in the sector having worked in his family-run KeyStore.
Craig Brown, chief sales and marketing officer, said: “We’re delighted he is part of the business development team, working with our experienced business development managers Roy Williams and Rab Paton to grow our KeyStore estate by recruiting ambitious independent retailers who want to embrace technology within their businesses.”
