Appeal to every shopper need across categories
YOUNGER generations are leading the way on vegan diets, ensuring the category remains strong across the market.
But it’s not just meat and dairy alternatives shoppers are seeking now, as many with a sweet tooth will be looking to the more permissible options across sugar confectionery.
Swizzels reckons it has just the range these customers are looking for as the firm gears up for the fourth year of its campaign in support of Veganuary, with its ‘All These, All Year, All Vegan’ messaging.
Clare Newton, trade marketing manager at Swizzels, said: “Retailers should stock up on vegan treats as the category continues to grow.
“In 2023, more than 700,000 people signed up to the challenge to try a vegan diet for the month of January, and Veganuary 2024 is set to be the biggest yet, so it’s essential for retailers to stock up on a range of best-selling and well-known brands to entice customers.
“Social media movements have helped fuel the interest in vegan lifestyles with the growth of food-related accounts and influencers.
“Our vegan range continues to be popular year after year, and has grown to meet the increased demands of demographics who choose to opt for vegan & flexitarian diets; with 54% of Gen Z avoiding meat or other animal-based products versus 34% of baby boomers.
“Some of the nation’s favourite sweets, including Parma Violets, Love Hearts, Drumstick Choos, Refreshers Choos, Rainbow Drips and Luscious Lollies are just some of the vegan sweets flying off the production line here at Swizzels.
“Most of our products are vegan, and very budget-friendly. Our vegan range includes widely affordable options for every budget and this is highlighted with our price-marked packs, which I would encourage retailers to have a healthy stock of.
“In its fourth year running a campaign in support of Veganuary, Swizzels has made what started as a Veganuary-only movement a year-round trend with the key focus message: ‘All These, All year, All Vegan’, to promote the extensive range of vegan treats we offer.”
