TREK has kick-started its new Peanut Butter Protein Flapjacks with a returning partnership with FitBit.
The new on-pack promo is set to run until 28 February 2023 and gives consumers the chance to win one of 185 FitBit Versa 3.0s by buying multipacks of the new Trek bar and entering the unique on-pack code at the Trek website.
Trek Peanut Butter Protein flapjack bars come in three x 50g packs and are available in Sainsbury’s and Asda stores at £2.50 RRP or in £1 singles.
Alice Boardman, Trek senior brand manager, noted the new launch came at a “perfect time”, saying that “77% of bars shoppers are now looking for added protein”.
