Suntory is spending big on packaging
PACKAGING has been a key battleground in Suntory Beverage & Food’s fight to reduce the firm’s impact on the environment.
Matt Gouldsmith, channel director for wholesale at Suntory, said that over the last 12 months, the firm has continued to minimise its environmental impact.
Suntory has invested almost £8 million in renovating packaging, leading to results that are visible to consumers.
Most recently, Suntory confirmed that all of its on-the-go format 500ml bottles will be made from 100% recycled plastic, including Lucozade Sport, Lucozade Energy, Orangina and Ribena.
It follows a raft of packaging revamps with a focus on recyclability.
Brands that have undergone packaging overhauls include Ribena. Suntory rolled out a new 500ml bottle with a smaller sleeve last year – making it easier to recycle.
Gouldsmith said making this change was equivalent to saving 202 tonnes of plastic annually.
Lucozade Sport has also benefitted from a plastic-reduction-focused packaging revamp.
Last November, Suntory unveiled a new Lucozade Sport pack complete with a low density sleeve that uses less virgin plastic.
Gouldsmith said: “Becoming more sustainable is important for the future of the planet. But for retailers, it can be a great way to attract new customers and retain existing footfall, as well as save money.”
