SELF-serve milkshake brand F’real has been distributing sample packs to stockings in the convenience channel in a bid to drive consumer engagement.
The sampling campaign has seen F’real distribute special packs containing 100 recyclable mini cups, spoons and F’real merchandise to c-stores across the UK.
Retailers participating in this month’s sampling campaign will also receive a £25 Amazon voucher, provided they share social media content of their sampling day throughout the month.
John Want, sales, marketing, and R&D director at Rich’s, said: “It’s important to us that we help [retailers] spread the word about F’real in their communities; time and time again we see people fall in love with our delicious shakes after just one taste.”
