Holidays to be won with Magners
MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion. cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.
The cider brand is giving shoppers the chance to win from a series of staycation prizes, including a luxury villa stay for 10 friends.
Launching this month, the promotion is running across six-million packs of Magners Original. Participating packs include four and 10-packs of canned product, as well as Magners Original 568ml bottles and 8x500ml bottles.
In addition to the grand prize villa stay, shoppers can win from over one thousand prizes which include staycation vouchers, speakers, headphones and Spotify vouchers.
To enter, consumers are invited to scan a QR code on promotional packaging, which takes them to the competition website. There, they can upload a photo of their recently purchased Magners Original, to be notified immediately if they have been successful.
Magners’ summer promotion is scheduled to run until September and is available across both the on and off trade.
Iain Telford, senior marketing manager at Magners, said: “We’re looking forward to giving people even more reason to celebrate the summer season with their favourite cider through our new giveaway.
“Summer is a busy time for the cider market and our new on-pack promotion will ensure strong brand presence in stores as we enter this key trading period while also giving us a chance to give back to our drinkers.”
