MIXERS and tonics firm, Franklin & Sons, has put two of its ready-to-drink gin drinks in a four-pack.
The pack contains two 250ml cans of Manchester Infused Raspberry Gin, with Sicilian lemon tonic and two cans of the same size containing Portobello Road Gin, paired with Natural Indian tonic.
Each mixed can has an ABV of 5.5%.
Brand controller, Christian Sarginson, said: “We are always encouraging people to try something new, so a duo pack was an elegant solution for our first foray into canned multipacks.
“We are immensely proud to work with some of the finest distilleries in the UK, and these two signature serves have performed exceptionally well since launch.
“What’s more, with one being the London Dry and tonic and the other something a little different with a pink G&T, they complement each other beautifully and make the perfect addition to any picnic or at home alfresco evening.”
Sarginson quoted Nielsen findings that there has been a 74% year on year rise in sales at the premium end of the category to illustrate that consumers are moving upmarket.
“Franklin & Sons have created an easy to transport packaged solution,” he said.
