COUNTRY Choice has launched a new pizza-to-go brand for the convenience channel.
Flatstone Pizza Co. lets retailers create pizzas using the hand-stretched pizza bases, sauce made from tomatoes, oregano, peppers, basil, and garlic, which are supplied in 1.5kg pouches, and a variety of toppings. Recipe cards for eight pizza flavours are also provided which outline RDI and allergy information.
The new pizza-to-go concept offers retailers a choice of three equipment options to bake the pizzas – a convection oven, a tabletop pizza deck that includes a fire-brick base and a Merrychef oven. On-site training for retailers is also included.
Utensils such as boards, knives, sauce bottles, spoons, portioners and pizza cutters are provided by Country Choice, as well as 9-inch and 11-inch wooden serving boards for table service, recycled pizza boxes for take away, and a carry bag for deliveries.
Country Choice also offers Flatstone Pizza Co. marketing materials, including posters, social media graphics, drinks coasters, editable menus and social media videos to promote their in-store pizza offering.
Neil Lindsell, retail operations manager said: “Demand for pizza continues to grow, driven by big brand advertising and the growing home delivery sector.”
