Ice cream to impress guests

Mars Ice Cream and Snickers Ice Cream

WITH the cost of living on the up, more shoppers are choosing to entertain friends and family at home.

According to Mars Chocolate Drinks and Treats, 76% of consumers intend to host family and friends at least once a month over the next six months, with a third of 18-34 year olds planning to entertain at least weekly.

Mars reckons that ice cream is the perfect solution for any host, with 75% of shoppers surveyed by Mars stating that they would give ice cream to their guests. Michelle Frost, general manager at Mars Ice Cream said:  “Ice cream in all its many formats has without doubt become a popular dessert choice for big nights in and other home entertaining occasions. 

“It has also moved from being just a summer staple to an all-year-round favourite. 

“Our research also revealed that just 15 per cent of consumers only have ice cream at home in the summer, with almost half of all consumers (48%) keeping some in the freezer throughout the year.”