SHE might have been Prime Minister for three years, but one thing Theresa May will always be remembered for was claiming that her ‘naughtiest moment’ was running through fields of wheat.
This confession seems set to stay with May even after she has left office, with Country Life using the ‘fields of wheat’ as the basis for its new tongue-in-cheek advertising campaign.
Its new digital advert shows a Theresa May lookalike making the most of her new-found freedom after leaving Downing Street, by reliving her naughtiest moment.
Lee Willett, marketing director at parent firm Saputo Dairy UK, said: “At Country Life we have always sought to bring in an element of fun into our creative executions.
“Our latest campaign ‘Taste the Freedom, Taste Country Life’ is no different; we’re hoping to capture the attention of those considering trying something new.”