Ready for the shelf

fox’s-glacierHERITAGE confectionery brand Fox’s Glacier is set to roll out in single facing shelf-ready cases following a trial with the Co-op.

Brand owner Big Bear Confectionery said the trial of the format with the multiple had been a success, and the case will now roll out across core Fox’s Glacier lines to retailers nationwide.

Big Bear Confectionery is positioning the format as an alternative to hanging confectionery, and said the cases are designed to maximise space “where it’s at a premium, making it easier for retailers to manage stock and minimise restock time.”

Andrew Ovens, marketing manager at Big Bear Confectionery said: “Talking to independents and symbol groups, it’s clear the need to balance space and range has never been so acute. Having successfully trialled single facing shelf-ready cases with the Co-op estate, we’re now rolling out the new single facing cases of ten to stores nationwide.”