Drink released in on the go pouch
ONE of the most instantly recognisable drinks around, Slush Puppie is breaking into convenience stores thanks to the roll out of a new on-the-go format.
Ready-to-drink specialist Manchester Drinks has launched Slush Puppie in a pouch format that lets shoppers enjoy the drink wherever they want.
Slush Puppie Pouches are available in three flavours: Blue Raspberry, Strawberry, and Sour Cherry. The pouches are resealable and branded with Slush Puppie logos.
To maximise sales throughout the year, retailers have the choice to display the pouches frozen in store for ‘on-the-go’ consumption, or ambient to be taken home and frozen by the consumer.
The Slush Puppie Pouches are low sugar, low calorie, contain no artificial flavours, and are suitable for vegetarians, vegans and coeliacs.
Richard Benjamin, director at Manchester Drinks said: ‘‘Consumer demand for convenient, on-the-go products is a trend which shows no signs of slowing down, with no added sugar recipes and healthier alternatives also becoming increasingly important for shoppers.
“Before the launch of Slush Puppie Pouches, brand awareness in the UK was already high at 72%, and the launch of our SlushPupPouchUK social media channels last summer along with in-store presence has demonstrated a huge amount of excitement and nostalgia towards the brand.
“Slush Puppie remains a well-loved brand that consumers will continue to enjoy time and again, making the pouches a must-stock.”
