CONVENIENCE retailers looking to lift their breakfast sales would do well to introduce tea to go, according to Tetley.
Research conducted by the tea brand found that the number of shoppers happy to pay a premium for products which save time and money has grown 25%; for products relevant to health by 9%; and relevant to a social occasion by 17%.
Based on the sales opportunity that breakfast provides, the firm has produced a Tetley On The Go range, specially developed for time-pressured customers.
The Tetley On The Go cups reduce spillages and mess – one of the most common complaints about tea to go – using double-walls for better insulation and drip-free drawstring tea bags.
Tetley reckons having a clean, fuss-free hot beverage is crucial to retailers who want to fully capitalise on the breakfast-to-go market.
Marshall Kingston, senior manager for out of home at Tetley also said that stocking recognisable brands was important to success.
He said: “Shoppers will not return if they have a poor taste experience.
“Well known quality brands reassure shoppers, so take advantage of free POS materials from suppliers to make sure your customers know what you are offering.”
Pairing hot beverages with other food-to-go products could also be key to driving sales, according to Kingston.
He said: “More than any other hot beverage, tea drinkers tend to buy something extra to have with their tea so make sure that added extras like pastries, biscuits and cake are all within sight and easily accessible.”
