Help site offers advice on cigar retailing
CIGAR specialist Scandinavian Tobacco Group UK (STG UK) has launched a new online platform offering retailers advice on how to make the most of the category in their stores.
The new trade website is centred around the strapline ‘Let’s Talk’, and provides retailers with a host of tools to boost sales.
These include information on STG UK’s brands and products, the top-sellers in each segment, recommended ranging and planograms, and tips on how to build customer loyalty.
Jens Christiansen, head of marketing and public affairs at STG UK said: “Our research findings showed that over half of retailers aren’t offering their customers the all-important guidance they need on which tobacco products to purchase.
“The relationship between independent retailers and their customers is integral to sales success, especially within the tobacco category. Taking the time to engage with shoppers and forge a stronger connection by proactively offering advice can really pay off in sales. The average profitability for cigars is double that of cigarettes so it’s really worth investing the time and effort in understanding the category.”
The new platform can be found at www.stgtrade.co.uk. STG UK said it has further plans in the pipeline to help engage with retailers and recognise the role they play in their communities.