FRUIT flavoured still drink Oasis is using parody to introduce a light-hearted element to its latest advertising campaign.
It features a bottle of the brand’s Summer Fruits flavour with a ‘double ended neck’, which encourages people to drink it together at the same time.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “The togetherness advert reflects the quirky style the brand is renowned for with a playful twist on modern marketing.”
Harrison said the campaign follows a brand refresh for Oasis brand that included a new bottle designed to deliver impactful standout on shelf.
He said: “We also introduced Oasis Aquashock to respond to consumer demand for flavoured water which is up 4% year on year.”
