SINGLE serve formats are the future of coffee according to hot beverage brand Lyons Coffee.
The firm reckons one-use bags and capsules are formats well placed to enjoy some strong growth by combining convenience with quality.
Nicole Hartnell, marketing manager at Lyons Coffee explained: “The UK coffee market stands at well over £1bn, with roast and ground coffee sales up 6% in value versus the same period last year. More consumers are demanding quality coffee both out of home and at home.
“The demand for traditional instant coffee continues to decline and fresh options for home such as beans, capsules and coffee bags grow in popularity. Single serve, including capsules and coffee bags, is a growing trend. Coffee bags are a convenient option that offer quality fresh coffee, and sales have grown 44% on the same period last year, the highest in the roast and ground category.”