BURTON’S Biscuit Co has hitched its wagon to the teacake category with its latest piece of NPD.
The firm has launched Wagon Wheels Teacakes, a novel spin on the Wagon Wheels brand. The new product incorporates Wagon Wheels’ taste and texture in a mallow teacake with a jammie centre.
Wagon Wheels Teacakes have an RRP of 70p for a pack of eight teacakes and are available in outers of 14.
Mandy Bobrowski of Burton Buscuit Co said: “We’re introducing a modern twist to a traditional teacake, targeting value conscious consumers looking for a great-tasting, but slightly less filling treat that’s ideal for sharing with friends and family.”
