THE big night in, for many, is an evening to indulge. That is the view of the Glen’s brand owner Loch Lomond Group.
And it says vodka is the most popular spirit for such an occasion.
Marketing manager, Scott Dickson, said: “Vodka is the number one spirit of choice for a big night in and a great spirit to mix cocktails to enjoy with friends.
“Retailers should include a variety of bottle sizes from 20cl to 1L in their range to cater to different big night in budgets and requirements.
“With the Glen’s Vodka on-pack Shazam promotion consumers have a great chance to win prizes for themselves or friends even in the comfort of their own home.”
Dickson says that Glen’s Platinum offers an opportunity for consumers to upscale their vodka and that it has spent big on promotion recently, adding: “Having invested in over £1.6 million in outdoor advertising, Platinum encourages customers to #PassThePlatinum and highlights that ‘Nights In are the New Nights Out’.”
