SHARING occasions are the cornerstone of snacking success this festive season according to Nisha’s, the firm behind savoury brand Golden Cross.
The Livingston-based confectionery and snack producer says it typically receives a sales uplift of at least one third over the Christmas and New Year period.
CE Sunny Pahuja said: “When it comes to savoury snacks, the festive season is all about sharing bags.
“Most multiple retailers carry the best selling lines all year-round, significantly increasing promotional activity, space and stocks over the festive period.
“Many independent retailers are following suit, as sharing bags perform very well as an impulse purchase.”
The Golden Cross range includes 12 sharing bags of corn and potato snacks in a variety of sizes, with brands including Cheese Balls, Bacon Tasty’s, Snack Bites, Party Wheels, Spicy Rings and Johnny’s Onion Rings.
Sharing bags of popcorn are extremely popular at Christmas when families spend more time together.
Nisha Enterprises is also offering a number of 125g Golden Cross Party Mix packs available in Jalapeno & Sour Cream, Cheese & Onion, Sea Salt & Black Pepper and Salt & Vinegar.
Plus, four new products now come in 140g bags. Chilli & Lemon and Hot & Spicy flavoured Snack Bites are both available in the larger format as are Party Wheels flavours Sour Cream & Jalapeno and Sour Cream & Onion.
Sunny Pahuja also pointed to Golden Cross’ Cinema Style Popcorn range as a further opportunity to drive sharing pack performance with Sweet, Salted and Sweet & Salted flavours available in sharing packs.
“Sharing bags of popcorn are extremely popular at Christmas when families spend more quality time together, meeting friends and watching movies,” he said.
