ALCOHOLIC ginger beer brand Crabbie’s is offering consumers the chance to pick up some rugby-themed prizes as part of its latest competition.
The new on-pack promotion for Crabbie’s, which will run until the end of May 2018, offers consumers the opportunity to win a range of rewards from a weekly prize draw as well as support for their local grassroots rugby club by donating points which can be exchanged for rugby equipment.
Prizes on offer include an LG TV, Fitbits, Soundbars and Crabbie’s branded gear.
The rugby-themed competition coincides with a packaging revamp for the brand which is being rolled out across 330ml and 500ml bottles of Crabbie’s Alcoholic Ginger Beer Original and Scottish Raspberry.
Anja Weise-O’Connor, senior marketing manager for Crabbie’s, said: “Over the past year, Crabbie’s has been known for its strong links with rugby at all levels, from professional to grassroots, and we are pleased to continue that relationship with a fantastic campaign.”
