A big push for vodka

Glen’s Vodka Platinum has been popping up on billboards across the country

LOCH Lomond Group is spending big on its premium vodka brand Glen’s Platinum Vodka through a seven figure investment.

The firm is investing over £1.5m in a new promotional campaign which includes outdoor advertising across the UK through Forrest Media’s out-of-home estate.

New billboards which encourage consumers to #PassthePlatinum are now on display across various city centre sites, with a topical message “Nights In are the New Nights Out” targeting the Big Night In occasion.

The roll-out of Glen’s new billboards follows a summer of festival activity from the brand.

Glen’s sponsored a number of festivals around the UK including the Belladrum Tartan Heart festival in Inverness and Glen’s Party at the Palace in Linlithgow as well as the Y Not? festival in Derbyshire.

A spokesman for the firm said: “Thanks to its versatility, vodka is the spirit of choice for Big Nights In. Glen’s Vodka has been the number one take-home brand in Scotland and the second best-selling vodka in the UK for years and the range continues to be hugely popular with consumers.”