A whiff of improvement

Dove has relaunched its core range of deodorants with a new formula.
The formula is said to be the result of four years of research and development and is being positioned as the brand’s “most skin-friendly anti-perspirant” to date.
Dove has invested £4m in marketing support for the relaunch.
Sarah Atkins, senior brand manager at Dove Deodorants, said: “This is the biggest activity that Dove Deodorants has undergone in 20 years.”