The survey showed 62% of respondents eat sausages throughout the year and 29% most often had sausages in winter. Breakfast was the eating occasion at which most consumers (29%) preferred to eat sausages. Some 23% said a sausage sandwich was their favourite way to eat sausages and 14% plumped for barbecues.
Regional variations and traditions influence consumer flavour choices and the survey showed that chipolatas, cocktail sausages and hot dogs are challenging traditional sausages for popularity. “Meat and sweet” flavours such as pork and apple, caramelised red onion and sweet chilli are among consumers’ favourites.
Pork is the most popular meat for sausages among consumers, three times as popular as second-placed beef. But Scots are more likely than consumers in the rest of the UK to choose beef or venison sausages.
Of those polled, 81% said they typically buy British sausages.