THE new Cheese Tasters pack from Lactalis McLelland is aimed specifically at the convenience channel.
Price-marked at £3 the Cheese Tasters pack contains 12 pieces of cheese, all individually wrapped, across six varieties, including : a Brie and a Camembert from French dairy producer President; Crema Bel Paese from Italian market leader, Galbani; and Scottish cheddar Seriously Strong.
Retailers can source the Cheese Tasters pack through major wholesalers including Nisa, Londis, Costcutter and P&H – for availability in store from late November. Cheese Tasters come in a case size of eight and Lactalis recommends that retailers stock it in the middle of their chilled dairy fixtures. It also suggests using POS materials on shelves carrying savoury biscuits or Christmas fare to highlight that the Cheese Tasters pack is available in the chiller.
