STOCK brand Knorr is expanding into the easy cooking market with the launch of a dry recipe mixes range, Naturally Tasty.
The recipe mixes are made with natural ingredients, making them free from artificial colours, flavours and preservatives.
The range includes Moroccan Chicken, Spaghetti Bolognese, Lasagne, Tuna Napolitana, Beef Tagine and Chilli Con Carne flavours.
The launch is being supported by £3.4m worth of media investment, which includes a TV ad going on air this month.
Marketing manager Vanni Cataldi said: “Knorr has become famous for our culinary expertise and quality products. We are now using this experience to launch into the Easy Cooking market with a unique product offering.”
