UNILEVER grocery brand Knorr is entering the herb and spice market with a new product. Knorr Flavour Pots use the same jelly formulation as the firm’s Stock Pots, which, the company claims, give home cooks an easy way to ramp up the flavour in their dishes.
The five-flavour range – Mixed Herbs, Three Peppercorn, Curry, Garlic and Mixed Chillies – will be supported by a £3.5m marketing campaign including TV ads fronted by Knorr chef, Cameron Healey.
Vanni Cataldi, brand manager for Knorr at Unilever UK, said: “We are confident that Flavour Pots will encourage dried herb users to trade up and attract Stock Pot users into herbs and spices.“
The RRP for a pack of four is £1.59.