CHILDREN are reclaiming lunchtime with flavour and convenience top of their wish lists according to Bel UK which says it is responding with an increasing variety of formats and flavours.
Head of insight and planning Chloe Feminier said: “Lunchtimes are no longer simply about satisfying hunger, but are also about experiencing new flavours and formats.
“For a younger audience, Mini Babybel continues to be a popular lunchbox addition with sales soaring to just under £51m.”
• Positive snacking has been identified by Dairy Crest as one of five potential growth areas for cheese.
And it says its Cathedral City portfolio includes an extensive range of snacking products targeting lunchtime.
Among its kids snacking range are Cheese & Toasties, six slices of mild cheddar paired with Melba toast, mini bags of the bitesized Shapes and the individually wrapped 12g Towers.
• Peanut butter brand Skippy says that what children want during the school day is food that is fun and quick.
A spokesperson said: “Current popular products include nutritious spreads, healthy packet snacks and fresh takes on classic dishes.
“Our Crunchy and Smooth varieties are both packed full of protein, helping stave off hunger during a busy school day, and are ideal for sandwiches or as dips.”
• Moy Park is offering its O’Kane brand as an answer to parents’ lunchbox questions.
The range includes chicken nuggets and dippers, southern-fried chicken wings, southern fried drumsticks and thighs plus southern fried chicken strips and pops.