MANAGED and franchised convenience store chain One Stop is running a special evening meal deal across all its stores as part of its latest promotion period which runs to 19 July.
The offer gives customers a meal for 2 for £10 including any two ready meals, a selected dessert and a selected wine. This firm argues the offer provides the opportunity for One Stop and its franchisees to grow evening meal package sales beyond 2 for £4 on ready meals, pizzas and garlic bread. It says the new evening meal deal gives customers as much as £5.99 off the cost of the meal elements when bought separately.
Marketing support for the deal includes POS material, a feature in leaflets, and barkers for stores. It’s part of the year-long Pop to One Stop campaign, launched in April.
