UNITED Biscuits has launched two gluten-free versions of its McVitie’s Hobnobs.
Gluten-Free Original Hobnobs have an RRP of £1.69 and Gluten-Free Milk Chocolate Hobnobs have an RRP of £2.19. The launch is supported by digital and PR activity.
Brand director Kerry Owens said: “Free-from is an important sector for us to expand into to ensure McVitie’s moments are open to consumers with specific dietary requirements.”
