ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of cleaning the barbecue.
That means shoppers will be looking for harder-working cleaning products, it says.
Head of convenience at P&G Leigh Tomlinson said: “Must-have products include Fairy Power Spray, which fights stubborn stains and grease; Ariel 3 in 1 Pods to remove stubborn stains after the first wash; and our Febreze range of air fresheners, which will get rid of any unwanted smells that end up in the home after a successful barbecue.”
Tomlinson added: “If merchandised correctly, the Home and Fabric Care categories can make a real difference to independent retailers’ bottom line during the key sales period that is summer.
“To provide additional support, our online category management tool ShelfHelp offers hands-on advice on how to make the most of barbecue season.”
